Casanova di Neri entered the market with its Brunello di Montalcino in 1978. Now that the Neris produce two other Brunellos, this wine is referred to as the White Label Brunello to avoid confusion. The White Label is the winery's foundation wine, showing the background of Cerretalto's and Tenuta Nuova's excellence at a more affordable price.

Bright and intense red color. To the nose, the first impact is ethereal and citrusy. As it opens up, notes of red fruits become evident – particularly cherry, raspberry and black cherry. In the palate the generosity of vintage 2017 becomes evident: the tannins are soft and silky, balanced by a subdued acidity, which perfectly embodies the energy of this sunny vintage. The ending is long and elegant, fresh and harmonious.